About Masek PowerSports | Trusted Side-by-Side & ATV Dealer Since 1964

About Masek PowerSports

Serving Nebraska, Wyoming, and Colorado with Trusted PowerSports Sales Since 1964

Masek PowerSports believes in straight talk, fair prices, and hard work—just like the customers we serve. Based in Gering, Nebraska, we proudly help riders and ranchers across Western Nebraska, Eastern Wyoming, Northern Colorado, and South Dakota find the right ATV, UTV, or side-by-side for their land and lifestyle.

We're not just another dealership. While we've been in the PowerSports business for over a decade, our story began in 1964 with Kawasaki. That legacy includes:

  • Importing the first Kawasaki motorcycle into the United States
  • Helping invent the original Kawasaki Mule—a workhorse side-by-side that changed the industry
  • Representing today’s best in Kawasaki, Arctic Cat, and Mahindra Roxor machines

Our team doesn't work on commission, and we don’t play pricing games. We give transparent out-the-door quotes with no hidden dealer fees. That’s how we’ve built relationships with farmers, ranchers, and trail riders across the region.

Whether you're a rancher in Cheyenne, a landowner near Fort Collins, or a trail rider from Denver, Masek PowerSports is the Midwest’s trusted source for tough, reliable, farm-ready PowerSports equipment.

Want to Know More?

Check out our current inventory or stop by the showroom in Gering. You’ll see why folks drive a little to save a LOT—and keep coming back.